What are UTM parameters?

UTM parameters are tags added to URLs that help track where your traffic comes from. They tell analytics tools like Google Analytics which campaign, source, and medium drove visitors to your site.

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UTM Builder

Build UTM-tagged URLs to track campaign performance.

Website URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

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